翰林学院Alevel Business商业管理辅导

A-Level Business商业管理课程

A-Level商学课程是一门入门级商学课程,从企业、市场和竞争对手三者开始分析,到企业在国际化环境中的机遇和挑战;从市场调查手段开始学习,到如何制定企业战略级决策;从盈亏平衡,到如何用财务手段控制风险和回报。商学课程的学习除了要求学生对于概念和知识体系有较多的记忆和理解,还要求学生有较强的思辨能力,能够适应多角度多维度的问题分析和解决能力。 商学课程是商科类专业申请的重要参考,同时也是中国学生较为喜欢的学科,学习本身的经历可以帮助学生提升英文综合运用的能力。

 

 


A-Level Business商业管理课本


A-Level Business商业管理真题


 

翰林学院Alevel Business商业管理辅导大纲

 

Topic Subtopics Hours* Homework
1. Business and its environmentEnterprise
Business structure
Size of business
Business objectives
Stakeholders in a business
Business structure (Alevel)
Size of business (Alevel)
External influences on business activity (Alevel)
2. People in organisationsManagement and leadership
Motivation
Human resource management
Human resource management (Alevel)
Organisational structure (Alevel)
Business communication (Alevel)
3. MarketingWhat is marketing?
Market research
The marketing mix
Marketing planning (Alevel)
Globalisation and international marketing (Alevel)
4. Operations and project managementThe nature of operations
Operations planning
Inventory management
Operations planning (Alevel)
Capacity utilisation (Alevel)
Lean production and quality management (Alevel)
Project management (Alevel)
5. Finance and accountingThe need for business finance
Sources of finance
Costs
Accounting fundamentals
Forecasting cash flows and managing
working capital
Budgets (Alevel)
Contents of published accounts (Alevel)
Analysis of published accounts (Alevel)
Investment appraisal (Alevel)
6. Strategic managementWhat is strategic management? (Alevel)
Strategic analysis (Alevel)
Strategic choice (Alevel)
Strategic implementation (Alevel)
Total 15

*计划课时仅供学霸级学员参考,实际用时依学员具体情况会有调整。
*翰林学院原创内容,谢绝转载。课程咨询/商务合作请联系小助手linstitute2。

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